Signs, menus and QR codes for small shops

The things a customer reads before they buy: the sign outside, the menu on the wall and the QR on the counter.

7 articles

Before a customer talks to anyone, they read: the sign from across the street, the hours on the shutter, the menu board, the photos on the delivery app and the QR code by the cash box. Each of those can win or lose a sale, and most can be fixed in an afternoon. These guides cover sari-sari store design, menu design, store hours signage, food photography with a phone, and the counter: GCash QR codes, what QR Ph means and how to make a QR code for everything else.