Franchises & branches
What is franchising? Formats, roles and how to check one
What is franchising? How it works in the Philippines: the formats, who does what, how the money flows, the PFA, and how to check a brand before you sign.
Franchises and multi-branch businesses
For the people who buy a franchise, and for the people who keep five, twenty or fifty branches running the same way.
21 articles
A brand is only as good as the branch a customer walks into, and on Google Maps every branch is judged on its own. These guides cover both sides of that. If you are buying, start with how franchising works and how to read a franchise's reviews branch by branch. If you run branches, start with one Google profile per location, then the routines that keep them consistent: what an area manager checks and a brand's review reply guidelines. Our study of 1,646 Metro Manila branches shows how far apart branches of one brand can be.
Franchises & branches
Franchisor vs franchisee: who does what at a branch
Franchisor vs franchisee: what each one means, their duties side by side, and who handles local marketing, the branch's Google profile and its reviews.
Franchises & branches
Coffee franchise: how to compare brands before you buy
Choosing a coffee franchise in the Philippines? Compare brands branch by branch: Google reviews, kiosk or café visits, and the questions to ask the franchisor.
Franchises & branches
Food cart business: franchise or your own cart?
Starting a food cart business in the Philippines? Compare a food cart franchise with your own cart, choose the spot, and get your kiosk found on Google Maps.
Franchises & branches
Franchise expo guide: prep, booth questions, checks
A franchise expo guide for Franchise Asia Philippines and the regional shows: what to prepare, what to ask at every booth, and how to check branches by phone.
Franchises & branches
Philippine Franchise Association: what the PFA does
What the Philippine Franchise Association (PFA) does: members, standards, events, training and its directory, and how buyers and new franchisors can use it.
Franchises & branches
Salon franchise Philippines: check every branch first
Looking at a salon franchise in the Philippines? Bookings follow reviews, so check every branch: ratings, review counts, what clients say, and what to ask.
Franchises & branches
How to franchise a business: are your branches ready?
How to franchise a business in the Philippines, starting from 2 or 3 branches: prove they run the same, write the operations manual, and find the right help.
Franchises & branches
Mystery shopping: how chains run it, with a checklist
Mystery shopping for branch chains in the Philippines: what a mystery shopper checks, a scored checklist to copy, and what Google reviews catch for free.
Franchises & branches
Store manager duties: daily, weekly and monthly checklist
Store manager duties and branch manager responsibilities in the Philippines: a printable daily, weekly and monthly checklist, the KPIs, and resume lines.
Franchises & branches
Area manager job description, duties and branch scorecard
An area manager job description for branch chains in the Philippines: duties and responsibilities, a store visit routine and a weekly branch scorecard.
Franchises & branches
Net promoter score (NPS): how to calculate and use it
Net promoter score explained: the formula, an NPS survey to copy, how a shop or branch chain runs it, and how it compares with Google star ratings.
Franchises & branches
Soft opening: a checklist for a new shop or branch
How to run a soft opening for a new shop or branch in the Philippines: timeline, staff dry run, invite list, fixes before launch day, and the Google profile.
Franchises & branches
Local store marketing: a 30-day plan for one branch
Local store marketing for a franchise or chain branch in the Philippines: who pays for what, a 30-day plan, ideas for your area and the numbers to watch.
Franchises & branches
Online reputation management for a business with branches
Online reputation management for a business with branches in the Philippines: what to monitor, who answers, response times, escalation and a weekly report.
Franchises & branches
Google Business Profile for franchises: who owns what
Google Business Profile for franchises in the Philippines: who owns each branch profile, roles, business groups, bulk verification, names and franchisee exits.
Franchises & branches
Review response guidelines for brands with branches
Review response guidelines for a brand with branches in the Philippines: who replies, how fast, tone, what never to say, escalation, and a one-page template.
Franchises & branches
Mark a business permanently closed on Google, or move it
How to mark a business permanently closed on Google, close a branch for a while, or move it to a new address in the Philippines, and what happens to reviews.
Franchises & branches
Franchise branch ratings: 1,646 branches on Google Maps
Franchise branch ratings in Metro Manila: we checked 1,646 branches of 35 chain brands on Google Maps. Median 4.0 stars; 47% of rated branches are below 4.0.
Franchises & branches
Franchise business in the Philippines? Check reviews first
Buying a franchise business in the Philippines? Read the Google reviews of 5 to 10 branches first: a scorecard, questions for the franchisor, your own reviews.
Franchises & branches
Google Business Profile multiple locations: a branch guide
Opening a second branch in the Philippines? How to set up a profile per location, group and verify them, name them right and stop branches competing.