Local marketing playbooks by industry

Start-to-finish plans for a specific kind of business, in the order the work should actually be done.

3 articles

A playbook is the whole job for one kind of business, in the order it should be done: what to fix on day one, what to post every week, how to answer the reviews that trade gets, and what to measure. They are written for owners who would rather follow a plan than read ten separate guides. Restaurants, carinderias and food stalls start with the local SEO playbook for restaurants. Salons, barbers and spas have their own playbook for salons and barbershops, built around repeat clients and bookings.