Customer retention: how to know if your customers are loyal
Measure customer retention in a small shop without software: a two-week notebook count, the repeat rate formula, the suki test and what to do this week.
New customers are expensive. These guides are about the ones you already have: keeping them, listening to them and answering them well.
5 articles
A small shop lives on its regulars. They come back without being asked, bring their friends and forgive a bad day, and the way you treat them shows in your reviews before it shows anywhere else. These guides cover the whole relationship: how to tell whether your customers are loyal, a loyalty program that fits a small shop, what to say to an angry customer, a feedback form people actually fill in, and customer service phrases in Tagalog and English for the counter and the chat.
Measure customer retention in a small shop without software: a two-week notebook count, the repeat rate formula, the suki test and what to do this week.
Set up a loyalty program for a café, salon or sari-sari store: stamp card vs app, how many stamps, reward ideas, fake stamps and a Taglish staff script.
How to handle angry customers at the counter and in chat: five steps, what never to say, and Taglish scripts for wrong orders, long waits and refunds.
A 5-question customer satisfaction survey in English and Taglish, on a paper slip or a free Google Form, with a simple way to score it every week.
Customer service in Tagalog and Taglish, with English side by side: greetings, orders, asking to wait, GCash, apologies, complaints and chat replies.