Customers: loyalty, complaints and feedback

New customers are expensive. These guides are about the ones you already have: keeping them, listening to them and answering them well.

5 articles

A small shop lives on its regulars. They come back without being asked, bring their friends and forgive a bad day, and the way you treat them shows in your reviews before it shows anywhere else. These guides cover the whole relationship: how to tell whether your customers are loyal, a loyalty program that fits a small shop, what to say to an angry customer, a feedback form people actually fill in, and customer service phrases in Tagalog and English for the counter and the chat.