Google reviews: getting them, answering them

Reviews are the part of local search a business controls most directly. Here is how to earn them and answer them.

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Reviews are the part of local search a business can change this week. Customers read them before they read anything else, Google reads them to decide how far up to show you, and a reply tells both that someone is minding the shop. These guides cover asking for reviews without breaking Google's rules, replying in English or Taglish, and handling the one-star review that could cost you a regular. The full system, written for restaurants but true for any shop, is in review management for restaurants. For the hard ones, see how to reply to a negative review.