Google reviews widget: show your reviews on your website

No. Google does not offer a reviews widget you can paste into your website. If you search for a Google reviews widget, every result is a third-party plugin that reads your reviews and displays them, or a guide to copying reviews in by hand. Google used to host simple free websites for Business Profiles, but it shut those down in 2024, and it never offered an embeddable widget.

That leaves you three honest options: link to your Google profile, quote a few reviews yourself, or use a plugin. Which one fits depends on whether you even have a website, and how much you want to spend.

Most small shops in the Philippines don't need more than the first option. Pick the next one only when you have a website that customers actually visit.

• Link to your profile: a button that says "Read our reviews on Google" and opens your profile. Free, always up to date, nothing to maintain. A direct Google review link does the same for leaving a review.
• Quote reviews by hand: copy three or four reviews into your page, with the reviewer's first name and the date. Free, fast, but you update it yourself, and you should ask the reviewer first.
• A third-party plugin: Elfsight, Trustindex and similar services pull your reviews and show them in a slider or grid. Some have a free plan with limits; paid plans cost a few dollars a month.
• Your website builder's own tool: WordPress, Wix, Shopify and similar platforms have review apps or plugins. Check whether they read Google reviews or only their own.

Free plans are fine for a small site, but read the limits. Elfsight's free plan, for example, allows one widget and 200 views a month and shows Elfsight's branding; its paid plans start at about $5 to $6 a month (September 2026). Once a free plan's view limit runs out, the widget can stop showing until the next month, which is exactly when a busy month brings the most visitors.

One more limit is technical. Widgets that read your reviews from Google's public data can usually get only a handful of your most relevant reviews at a time. Tools that show all of them need access to your Business Profile, which means signing in with the Google account that manages it. Only give that access to a tool you trust.

Google's brand guidelines for businesses that show their reviews are short and worth following, because a widget that breaks them looks like a fake badge.

• Describe your rating as being "on Google", for example "4.7 on Google". Avoid "Google rating" or "Google-rated".
• Add an "as of" date when you show your overall rating or number of reviews.
• Don't put stars next to the Google name or logo, and don't use unofficial Google badges or logos.
• Get the reviewer's consent before you use their review in your marketing. Replying to the review and asking is a simple way to do it.

Not in the way many plugins suggest. Google's guidelines say that if a business controls the reviews about itself, its pages using LocalBusiness or Organization structured data are not eligible for star ratings in search results. So a widget will not put gold stars under your website in Google.

What reviews on your site do is help the visitor who is already there decide to call, book or visit. That is worth something, but your ranking on Google Maps comes from your Google Business Profile and the reviews on it, not from a copy of them on your website. If you want more of them, work on how you ask customers for reviews first.

Plenty of Filipino businesses run on a Facebook Page and a Google profile with no website at all, and that works. Your reviews already show where customers look: on Google Maps and on your Page.

Put the effort where reviews are read. Pin a post on Facebook with your Google review link, print a Google review card for the counter, and reply to the reviews you get. If you want ideas for those replies, see these positive review response examples. For signage and stickers, what you can use of Google's logo explains the rules.